Thursday, August 2, 2012

How packaging do in our life


The goal of packaging is to make a first, quick and lasting impression. More than most other areas of design, we are surrounded by this on a regular basis, but pay the least attention to how items are wrapped and presented.  Whether it is wine, tissues, home goods or food, we rarely take a second look and appreciate the time that has gone into its initial presentation.  From the logo and layout of colors and images to the placement of the nutritional information, a designer has the ability to sell the product and create a loyal customer before they even get the chance to try it out at home
One of the best ways to have someone notice a product on the store shelves is the creativity involved in how it is packaged.  Like all other areas of design, the under appreciated area of product packaging uses many methods including various shapes, vivid colors, strong typography, illustrations and unique textures to help draw initial attention.  Today lets take a look at 40 Creative and Beautiful package designs for your design inspiration.
Be sure to leave a comment with your thoughts.

Wednesday, August 1, 2012

Environmental protection is the protection of our future.


Nowadays,with the increase of population,our world lives more and more people. The environment has been difficult to carry our survival needs. And the damage of the environment is more serious. Chemical factories discharged poisonous gas. The rivers on the earth are drying. 


If we don't take action to show respect to the environment,we will have to face an increasingly awful situation.So we have to do something to protect our environment. But how should we protect the environment? I think we should do more environmental protection work, such as using green energy, less using products which are bad for the environment , more using recyclable [products. Only in this way, can we live a more better life and get more healthy.Let's all together save the environment, save the resources ,save the nature and save the earth as well. Because protection of the environment is to protect our future.


Tuesday, July 31, 2012

Eating the planet | Environment Victoria

Eating the planet | Environment Victoria

Ways to Reduce Packaging Costs


The total packaging cost of this amount of product is immense.
The cost of packaging is a major burden for many companies, regardless of the company's size. Whether the packaging is as simple as wrapping a widget in bubble wrap and shoving it in a cardboard box or something as ornate as a custom designed, form-fitting, colorful plastic container for electronic equipment, the cost of labeling, ink, inner securing materials, and both box and design all add up to a large amount when multiplied by the units sold.


Steps




1.
    Study the packaging requirements of the product and compare them to the packaging materials being used currently. Evaluate whether the grade of the boxes or plastic used is of a heavier duty than the product needs--switching from an unnecessary triple wall, highly rated box to a much cheaper single wall non-test grade of cardboard can save a company thousands of dollars in the long run. Eliminate unnecessary layers or labels from the package.
2.

Make sure the boxes are sized correctly. An all-around void or space of about 2 inches between the product and the outer box is all that is needed for many items. Switch to a smaller box if there is more than 2 inches of "dead space" in the current packaging.
3.
Choose inner securing materials, such as bubble wrap or foam, as close to the final needed size as possible to reduce the waste and labor costs associated with cutting the material to size. Larger items require larger squares of bubble wrap than small computer components.
4.

Shop around. Contact several different suppliers and request quotes for every aspect of the packaging, including several labeling or ink suppliers. Ask for samples or a tour of the facility. Compare the quotes and lead times from the different suppliers and choose a cheaper, yet reliable vendor.
5.

Buy in bulk if demand is great enough. Ask suppliers if they provide a bulk discount, or switch to one that does.
6.
Reduce labor costs. Automate parts of the process or hire cheaper workers if specialized requirements are not needed for the packaging process. Improve the layout of the packaging area to avoid wasted motion. Investigate whether outsourcing to a packaging specialist would be cheaper than internal packaging.


The future packaging design need to be green


          Studies show that plastic packaging in China, the current annual production of over 3 million tons of processing 30% of plastic packaging,  it produces about 16 million tons of waste, including packaging, plastic products, waste and one million tons per year, various plastic packaging for food and candy and all kinds of plastic bags. According to experts, this white trash on the surface for a long time and does not go away.
To protect the global economy, the resources and the environment in order to create good living conditions and terms of space, the basic strategy for sustainable economic development must be implemented around the world. The green stable packaging is really the future of packaging design. Green field not only revolutionized the design of packaging themselves from, this is our product of human survival.Green packaging design brings more challenges, more features.
Eco-friendly packaging as a comforting message of the field can be described, must be filled in life and the future direction of development of civilization has become. In addition to using the green flag, green development, eco- performance packaging material, are the most important initiatives. With the development of green packaging materials is an important tool for ensuring sustainable development factors. In addition, the packaging design accuracy and usefulness of materials, combined with healthy ideas, as well as play a central role in the development of green packaging.
In developing the package, in addition to the choice of materials performance is easily decomposed by naturally keep the packing material and the other way. If the package is too much emphasis on its structure, the layers of wrapping paper, packaging boxes, designed to improve the packaging of high quality, although the technique decorations, beautiful, high quality design, but because of the waste, and not worthy of social action. If the package design, intelligent, lively, well-prepared and increase its value to the collection, creating an opportunity to re-use, offering a design trend can be promoted.

Monday, July 30, 2012

Packaging & Selling


Packaging design is part of the marketing strategy to attract buyers' attention.
When you are out about shopping for a particular product, what are the first things that will attract you to pick up a particular item, perhaps one would say the quality or a current running promotion. However, most commonly the thing that makes us pick up an item be it out of curiosity or trust is the packaging of a product. The packaging design of a product also leads consumer to make unnecessary purchase. This is also one of the main reasons why companies who could afford it will pay a large amount of money for designers to come up with creative packaging ideas or creative packaging designs to attract their consumers. This is because it has been scientifically proven that many consumers would rather pay a little bit extra for a better and more attractive packaging design as compare to a product that is poorly packaged.
However, while there are high demands for creative packaging ideas; it is not necessarily easy to come up with such creative and unique ideas in a competitive market. Besides being creative, the packaging ideas will also need to be practical and be convenient to the consumers as well. Which brings us to some of the creative packaging examples we have collected just for this particular topic. Our collection for this week consists of packaging design and ideas for a variety of products, from food, drinks, clothing, cosmetic products and even condoms!
Nonetheless, designers will always have to keep in mind that despite their creative packaging ideas or designs, their ideas will always need to be practical and store and protect the product from damage. Therefore, a unique and creative packaging design is a blend or creativity, art and science but also technology. Besides, packaging the product in weird shapes or design, the typography and the color adorning the products could also help attract attention and set a brand image for the product. In fact, with the right kind of packaging design, the product will also help establish a strong brand image for the company.
For that reason, we hope our readers will be able to gain some inspirational ideas from some of the impressive and creative packaging ideas and designs that we have featured here!

Sunday, July 29, 2012

Packaging and environmental protection


Packaging is something we can't inseparable in our daily life, and packaging makes our life more convenient.

But as more and more use of packaging, that caused great environmental pollution and waste of resources, so it is necessary to reduce packaging. How to reduce packaging? First, I think we should try to avoid excessive packaging, buy less excessive packaging of the products. Secondly, the packaging material should be green or can be reused, it will save more resources and environment suffer less damage. Finally, packaging must be reasonable, should make good packaging design template, it will save a lot of resource .

For environmental protection, we can start from the packaging.