Packaging & Selling

Packaging design is part of the marketing strategy to attract buyers' attention.

When you are out about shopping for a particular product, what are the first things that will attract you to pick up a particular item, perhaps one would say the quality or a current running promotion. However, most commonly the thing that makes us pick up an item be it out of curiosity or trust is the packaging of a product. The packaging design of a product also leads consumer to make unnecessary purchase. This is also one of the main reasons why companies who could afford it will pay a large amount of money for designers to come up with creative packaging ideas or creative packaging designs to attract their consumers. This is because it has been scientifically proven that many consumers would rather pay a little bit extra for a better and more attractive packaging design as compare to a product that is poorly packaged.

However, while there are high demands for creative packaging ideas; it is not necessarily easy to come up with such creative and unique ideas in a competitive market. Besides being creative, the packaging ideas will also need to be practical and be convenient to the consumers as well. Which brings us to some of the creative packaging examples we have collected just for this particular topic. Our collection for this week consists of packaging design and ideas for a variety of products, from food, drinks, clothing, cosmetic products and even condoms!

Nonetheless, designers will always have to keep in mind that despite their creative packaging ideas or designs, their ideas will always need to be practical and store and protect the product from damage. Therefore, a unique and creative packaging design is a blend or creativity, art and science but also technology. Besides, packaging the product in weird shapes or design, the typography and the color adorning the products could also help attract attention and set a brand image for the product. In fact, with the right kind of packaging design, the product will also help establish a strong brand image for the company.

For that reason, we hope our readers will be able to gain some inspirational ideas from some of the impressive and creative packaging ideas and designs that we have featured here!